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Right Arrow Baby friendly is best for Southport and Ormskirk Hospital NHS Trust
05 November 2013 at 09:58

Southport and Ormskirk Hospital NHS Trust has been awarded a Certificate of Commitment for breastfeeding in its first step towards gaining international recognition from the UNICEF (United Nation's Children's Fund) Baby Friendly Initiative. The Certificate was presented to staff at the Maternity Services ‘Baby Day’ held in conjunction with the National Childbirth Trust in October.

"We decided to join forces with the Baby Friendly Initiative to increase breastfeeding rates and to improve care for all mothers at Southport and Ormskirk Hospital NHS Trust,” said Catherine Boyle, Consultant Midwife.

"Breastfeeding protects babies against a wide range of serious illnesses including gastroenteritis and respiratory infections in infancy as well as cardiovascular disease, asthma and diabetes later in life. We also know that breastfeeding reduces the mother’s risk of some cancers – although mums might be more interested in hearing that it’s easier, cheaper and simply less hassle than bottle feeding,” added Lesley Fawcett, Infant Feeding co-ordinator.

“We also set out to ensure that all mums and babies are supported to form a strong loving relationship – whatever their choice of feeding method – as this is the best start for every baby.”

The Baby Friendly Initiative, set up by UNICEF and the World Health Organisation, is a global programme which provides a practical and effective way for health services to improve the care provided for all mothers and babies. In the UK, the initiative works with health professionals to ensure that mothers and babies receive high-quality support to enable successful breastfeeding. The Certificate of Commitment recognises that a health care facility is dedicated to implementing recognised best practice standards.

"We are delighted that Southport and Ormskirk Hospital NHS Trust has received this award,” said Baby Friendly Initiative Programme Director Sue Ashmore. “Surveys show us that most mothers want to breastfeed but don’t always get the support they need. Mothers at Southport and Ormskirk Hospital NHS Trust have the satisfaction of knowing that their midwives/health visitors are aiming to provide the highest standard of care.”

Issued by Kimberley Rushton, Senior Communications and Marketing Officer, Southport and Ormskirk Hospital NHS Trust

Telephone 01704 705061

For further information on the UNICEF Baby Friendly Initiative, contact:
Sarah Vincent: 07814 447935
Baby Friendly Initiative Office: 0207 375 6144

Notes for editors

Southport and Ormskirk Hospital NHS Trust manages Southport and Formby District General Hospital and Ormskirk and District General Hospital, and is responsible for many community healthcare services for adults in Southport, Formby and West Lancashire. We have a budget of £181m and employ 3,300 staff. In 2012/13, our staff saw 247,605 outpatients; treated 60,635 inpatients; supported the birth of 3,043 babies; and attended to 98,163 urgent care cases.

Photograph, left to right: Robin Rootes, Midwife; Catherine Bartlett, NCT Branch Co-ordinator; Karen Nurney, Healthcare Assistant; Sarah Galligan, Families and Babies Peer Supporter; Celine Wood, NCT Branch Treasurer; Lesley Fawcett, Infant Feeding Co-ordinator; Jan Sanders, Children’s Centre Midwife.