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Right Arrow Trust unveils quit smoking banners
17 February 2011 at 14:14

Southport and Ormskirk hospitals have unveiled banners at the entrances to both sites promoting quitting smoking.

The banners build on the Time to Quit campaign launched last summer.

The campaign is supported with posters, leaflets and ward materials sponsored by the pharmaceutical company Pfizer and which helped part-fund the banners.

Southport and Ormskirk Hospital NHS Trust aims to offer every smoker who is admitted to hospital help to stop smoking followed by support in the community when they are discharged.

Stop smoking nurse Beverley Rothwell has built up a team of 15 staff champions to support patients while they are on the wards.

Beverley said: “There is compelling evidence that programmes to stop smoking that begin during a hospital stay and include follow-up support for at least one month after discharge are effective.

“It is never too late to stop smoking and these banners will give the stop smoking message a boost at both our hospitals.”

Matthew Burch, Local Account Manager for Pfizer, said: “It has been a pleasure to work with the team to help promote the service to patients, their visitors and hospital staff. The increase in referral figures show that our efforts have been successful and it’s very satisfying to know that we’ve worked together to help more people stop smoking.”

Trust chairman Sir Ron Watson CBE added: “These banners are further evidence of the Trust’s commitment to helping patients, visitors and staff who want to quit smoking.

“We have also improved signage to emphasise that smoking is forbidden in the grounds of the hospital as well as in the buildings themselves.”

Issued by Tony Ellis, marketing and communications manager
Southport and Ormskirk Hospital NHS Trust
Telephone 01704 704494

Notes for editors
Do smoking cessation interventions started during hospitalisation help people to stop smoking?